Betway Out, Betsson in as Cordoba, Argentina Approves Online Betting

In Argentina, the online gaming segment is gaining more traction as provinces establish their markets. Cordoba is on that list and has decided that Betway doesn’t warrant an opportunity to operate within its borders.

The Betsson Studio in Stockholm, which the company launched in 2020. The global gaming company continues to find success in Latin America, where it has made the cut to be part of the market in Cordoba, Argentina. (Image: Betsson)

Cordoba has spent the past few months gathering interest from operators. It collected applications from 10 outfits and revealed their names a little less than a month ago.

Among those were Betway and Betsson, both of which already have a presence in the country. Cordoba’s gaming regulator, the Cordoba Lottery, has now revealed who made the cut and Betway didn’t, according to media outlet La Voz. Betsson, however, moves on to the next round.

Surprise Defeat for Betway

Betway likely thought it would have no trouble gaining access to Cordoba’s online gambling space. It had partnered with Picapertor, a company led by the son-in-law of a senator and the former governor of the province of Salta, Juan Carlos Romero.

However, it was wrong. The Lottery didn’t offer an explanation for the rejection, only providing a list of the submissions it approved. The other company to miss out is SkillOnNet, which had already been rejected.

Cordoba has had to move the timeline for awarding the licenses a couple of times, including now. The Lottery expected to provide the final list of names on September 2, with time for any rejected candidates to complain following. That deadline was to be September 16.

It’s all going to change now, however, and companies have two weeks to issue challenges of their rejections. In addition, those entities still alive have the opportunity to justify with the Lottery why another survivor should be eliminated.

Should that happen, the existing field of eight will dwindle. That would be good news for the rest since it would increase their market share.

Ready for the Revenue

Cordoba estimates that its online gambling market will be worth as much as ARS16.12 billion (US$113.05 million) a year. However, for now, there’s no information on what betting platforms and what types of games the province will allow.

Once the operators receive word that the Lottery approved them, each will present a list of games and betting options it wants to offer. The regulator will approve or reject the items, after which a schedule for introducing them will be created.

It’s known that they will not be able to offer the “quiniela,” the lottery product the Lottery controls. However, the range of games is very wide, and includes sports betting.

In addition to Betsson, Codere, Intralot and SG Digital and four others with regional gambling experience also made the final cut. The final list and potential gambling offerings could be revealed by the last week in October.

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